Financial Intelligence for Homebuyers
HomeIQ is the white-label learning platform that builders and agents embed into their buyer experience — so buyers arrive educated, confident, and ready to close.
Buyer Readiness Score
Mortgage-Ready · HomeIQ Certified
The Problem
The average homebuyer has no formal financial education. They walk into your sales office overwhelmed, under-informed, and anxious — and anxiety kills deals.
HomeIQ changes the conversation before it starts. Buyers who complete HomeIQ arrive knowing their numbers, understanding the process, and ready to commit.
I used to lose buyers at the finish line because they didn't understand what was happening. Now I send them to HomeIQ first. The ones who come back know their numbers cold.
Sales Director, National Homebuilder
The Curriculum
Structured like a masterclass. Gamified like a game. Designed to stick.
Everything they weren't taught in school about owning a home — from assets vs. liabilities to the real cost of homeownership.
Know your numbers before you sit across from a lender. DTI, down payment options, loan types, and a full qualification simulation.
Your home isn't just a place to live — it's your first investment. Equity, tax advantages, and the 5-year wealth plan.
Interactive Simulators
Input income, rent, and target price. See 10-year wealth comparison and break-even point.
Income, debts, credit range → readiness score 0–100 with specific action items.
Max purchase price, recommended range, full payment breakdown including taxes and HOA.
Watch equity build over 5, 10, and 20 years across low, mid, and high appreciation scenarios.
Fork-in-the-road decisions. Pick a path, see the 5-year financial outcome. Replay with new inputs.
For Builders & Agents
HomeIQ is fully white-labeled. Your logo, your colors, your community. Buyers never leave your brand universe — they just arrive smarter.
Buyers always access HomeIQ free. You pay per community, not per seat.
Early Access
We're working with a small group of builders and agents before we go wide. Not a sales call — just a look at what this does for your pipeline.
Pilot spots are limited. No pitch deck, no pressure.